My work experience
13+ years bridging journalism, content strategy, and web/UX , from newsroom columnist to senior digital strategist leading web programs at Fortune 500 SaaS and marketplace companies.
Download my full resume.
WEB & CONTENT STRATEGY
I started out as a columnist and editor in local news, then moved into web production and strategy at Citrix, where I spent more than a decade growing from Web Producer to Lead Digital Strategist — eventually owning the web experience for all seven Cloud Software Group business units.
Most recently, as Senior Web Strategist at Zillow Group, I ran CRO testing programs that shaped landing page UX across the Home Loans, Buyer, and Seller lines of business.
Along the way, I've optimized thousands of web pages, run hundreds of A/B tests, and helped teams turn data and storytelling into measurable growth.
SKILLS & EXPERTISE
Strategy:
Digital Strategy · Content Strategy · Web Strategy · User Experience · SEO · Storytelling · Copywriting
Analytics & Testing:
Data Analysis · A/B & Multivariate Testing · Personalization · Google Analytics · Amplitude · Optimizely · Siteimprove · Crazy Egg · FullStory
Tools:
Adobe Experience Manager · Figma · Jira